Design for branded digital experience starts by defining the signature moments that speak to the core value of the product, expressing the sprint of the brand and evoking emotional responses from users.

I define visual design language together with interaction design, motion design and technology to create experience that is functional, thoughtful and magical.

Created an appealing and practical user experience solution for Fitbit Surge that extends its strong brand presence to the product experience. Explored and designed signature, memorable clock faces that are tailored to the constraints of the device, showcase real time data, and celebrate every small wins.

Worked alongside with industrial designers to define a new wearable experience for an industry leading brand. With the understanding of the company's brand, user, technical drivers, current competitive landscape, and market trends, the team proposed a range of conceptual directions that capture form factors, Interaction models, visual language, information architecture, and feature concepts.

Partnered with Infiniti to define feature concepts, visual language, interaction models, scenarios, personas that will evolve the brand in an increasingly connected world.

Sketched, storyboarded, and connected hero feature concepts to a compelling lifestyle video to illustrate a connected Infiniti HMI experience for the company's executive team.

Translated brand qualities into core design principles that anchored visual language, interaction model, motion language and content strategy.

Created guidelines and specifications to aid designers, engineers, product teams and others in creating consistent, branded experiences that align with user, business and brand goals

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Researched people's reading rituals and explored concepts to define a compelling reading experience for Barnes and Noble's transition into the e-reader market. 

Worked with the engineer team to produce and launch pixel-perfect user interface design for the first generation Nook e-reader experience.